Test Test 2
For Rent
Property Location
Ksh 2,300
Kayole, city, state 12345
Description
Image 1: Nestle Logo. Source: (Nestle, 2025)
1. Customer Service in International Food Logistics
1.1 Understanding Customer Value
Customer value entails customer benefits vis-à-vis sacrifices such as time, money, and effort (Zeithaml, 1988; Woodruff, 1997) (Zeithaml, 1988; Woodruff, 1997). In the food industry, particularly in international logistics, creating customer value means offering a high-quality product at the right price, on time, with superlative service. The four elements, quality, cost, service, and time, build the basis of customer satisfaction (Hasan, 2025). The Customer Value Matrix (Figure 1) represents doing so from different angles that stimulate customer expectations.
Figure 1: Customer Value Matrix – Quality, Cost, Service, Time
Low Time / Low Cost Low Time / High Cost (Fast Time)
High Quality / Low Service Affordable, High-Quality Products Fast & Fresh Premium Goods
Low Quality / High Service Efficient Delivery Service Premium Customer Experience
Features
- Garage (Property includes a garage for parking)
- Internet (High-speed internet access available)
- Balcony (Property includes a balcony or patio)
- Dishwasher (Kitchen equipped with dishwasher)
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